SALT Society, 2018-2023
From 2018 to 2023, I worked as the In-House Graphic Designer for SALT Society in Cheshire, CT. The company offered in-person and online education for hair stylists and salon owners. During my time with them, I took on several creative responsibilities. On that list were tasks such as designing merchandise, creating landing pages, developing UX wireframes, and composing video thumbnails. I always stuck within our brand's guidelines, but I was sure to inject my creative touch wherever I saw fit! Below are some of my favorite projects, including the brand's website, t-shirt designs, stickers, and SALT Society's brand board.
City Youth Theater, January 2024 - August 2024
From January to August of 2024, I worked as the In-House Marketing Coordinator and Graphic Designer for City Youth Theater in Waterbury, CT. The theater company produces several community theater plays and musicals per year, relying on funding from private donors and public donation campaigns. During my contracted time with the company, my responsibilities included establishing a consistent brand identity, creating print and digital promotional material, redesigning their Wix-hosted website, capturing and editing video content, and restructuring their digital marketing campaign strategies. Below are some examples of the various promotional materials that I created for CYT.
